Facebook | Strategic planning consultancy/Internet Marketing

5 REASONS YOUR BUSINESS NEEDS TO POST TO FACEBOOK 2X A DAY, EVERY DAY

Jay Foster — Tue, 12 Feb 2019 14:03:08 +0000

If you run a business, you know there are dozens of reasons to be on Facebook. The first is that Facebook is the largest social media platform in the world, and that there are millions of people who use it daily.

The truth is, how you interact on Facebook makes a major difference in the overall trajectory of your business. If you’re not posting regularly or posting the right things, you risk missing out on traffic you could be earning. Fortunately, there are ways to get around this and to create a social posting strategy that truly works for you and your life. Moreover, one that works for your business.

Here’s what you need to know about why interacting more on Facebook is such a great idea.

The Benefits of Facebook Interaction

First things first: why does interacting on Facebook matter so much? Here are a few things you should know:

Facebook messenger has more than 600 million users
There are 20,000 people on Facebook every single second, which amounts to 11 million users on Facebook every 18 minutes
Facebook users are accessing Facebook from their mobile platforms 79% of the time
50,000 messages are sent on every minute
500,000 Facebook likes each minute
Every hour, Facebook generates $1.4 million in revenue
Facebook earns $2.5 billion a quarter from mobile advertising
People share 1.3 million pieces of content each minute on Facebook
Facebook’s user base is 66% millennials

Why You Should Post 2x Daily on Facebook

When it comes to Facebook, there’s a solid two-a-day rule that holds pretty true. There are many reasons for this. The first is that posting twice a day is essential for any company with a substantial Facebook following. In these cases, posting twice a day is almost literally the only way to maximize clicks and engagement on content.

There are also many other reasons to post twice a day on Facebook. Here are some of the largest:

1. Posting Twice Daily Hits Your Entire Audience

Facebook’s algorithm has undergone many changes in recent years. Because of this, posting twice daily is one of the best ways to ensure that you’re actually reaching your entire audience. If you only post once a day, you’ll miss certain audiences that aren’t on Facebook at certain times.

When you post twice a day, you’ll hit your entire audience and ensure that everyone sees the content you have to offer. What’s more, posting twice a day is a great way to reuse content or share new material with people.

2. Posting Twice a day Keeps You Accountable

It’s easy to lapse when you start posting on Facebook. Fortunately, committing to a twice-daily posting schedule will keep you accountable and on top of things.

This is especially true for brands that are looking to create solid and specific outcomes for their brands. When you post twice a day, it’s easier than ever before to do this.

3. More Engagement Means More Sales

It’s simple math: the more engagement you get on your Facebook page, the more sales you’re going to make. Here’s a simple breakdown:

More engagement on your page means a higher rank for your page
More reach on your page means more traffic to your website and blogs
More reach for your blog posts means more clicks on your posts
More sales mean more money for you and your company

Think all these results sound great? Perfect, but you can’t achieve them without posting regularly to Facebook. Unless you spend a significant amount of time on the platform, your customers won’t reward you with their engagement or interaction.

With this in mind, keep your engagement on the Facebook platform routine and regular. It’s the best way to create more engagement and, ultimately, to drive more sales.

4. Facebook Wins for Referral Traffic

Of all the social media platforms out there, Facebook drives the most referral traffic of anything. Compared to Pinterest, YouTube, and Twitter, Facebook is the heavy-hitter when it comes to driving traffic and keeping your brand in front of customers. In December of 2014, for example, Facebook drove nearly 25% of all web referral traffic, compared to the 31.24% driven collectively by all other social sites combined. If you’re still using search as your primary source of traffic, this major boost in social referrals could be a huge boon for your company. Especially as search traffic continues to change, social media referral traffic continues to become more important. The catch, though, is that you can only take advantage of this social referral traffic if you frequently post on the platform.

5. Facebook Currently Houses More Than 40 Million Active Pages for Small Business Users

While it may seem like there’s no reason to put yourself in the line of fire and compete with 40 million other small businesses, this is more of a “keeping up with the Joneses” situation.

If you’re not on the same platform as 40 million other competitors, you’re going to miss out on traffic, sales, and conversions that should have and could have been yours. With this in mind, it pays to get onto Facebook, carve out your niche, and commit to a regular posting schedule for the sake of keeping your audience engaged and attached.

The Case for Facebook

Facebook is a powerful marketing platform, and it deserves an active spot in your marketing arsenal. If you’re not posting twice daily on the platform, though, you’re not using it to its full potential. By posting twice daily on the platform, you stand to increase engagement with your customers, ensure your posts are reaching your entire audience (rather than just part of it), drive attention around your sales, events, and promotions, and create a dynamic and exciting Facebook page experience that will keep customers coming back for more.

If you’re having trouble maintaining the 2x weekly Facebook posting schedule, one of your best options is to enlist a professional agency that will work with you to ensure you’re managing the platform the way you want to, and that your customers are getting what they need from your agency.

Our team is here to ensure you get quality Facebook posting and management services, no matter what kind of company you run. Contact us today to learn more about our social media engagement services, or to select your ideal package now.

HOW TO GET NEW CHIROPRACTIC PATIENTS THIS WEEK WITH FACEBOOK ADS & FITNESS TRENDS

Jay Foster — Sat, 06 Oct 2018 12:07:15 +0000

Marketing a chiropractic practice is by no means an easy task. Yet, worn-out traditional methods such as mailed letters, and trinkets like fridge magnets or even gel ice packs handed out at local events are far too common within the industry. It’s time to try Facebook ads for chiropractic leadsto get a steady flow of qualified leads to walk through your door.

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Many chiropractors might overlook, however, the power that a paid Facebook ad strategy can have on their practice (if it’s done right, of course). They could’ve tried them out once or twice before. But, it just didn’t work out as they’d hoped—people lining up for appointments and hitting monthly revenue goals well before the 30 days are up. (Sounds pretty dreamy, right?)

If that’s your client, you’re in the right spot. Or, if they have yet to make an attempt at Facebook advertising, we’re glad you’re here, too. That’s because we’ve done all the hard work for you. Yes, you read that right!

We’ve developed a ready-made Facebook ads for chiropractic leads funnel that’ll help you crush lead generation—all by using Facebook ads to gain new chiropractic patients this week. You ready to get your hands on it?

***This is the first of many as we’re kicking off a series of ready-made funnels for various industries… all with YOU in mind. After all, you’re focused on making your clients happy and successful. So, be sure to stay tuned in the coming weeks for more insightful goodness.***

Okay, let’s get started on the basics…

Why Facebook Ads for Chiropractic Leads?

Simply put, Facebook is one of the most targeted, cost-effective ways to promote your chiropractic practice online. Why? Well, the popular social media platform recently reached 2 billion active users, meaning there’s a good chance this is this place your current and prospective patients hang out.

Not to mention, Facebook has access to a massive amount of data on those people—demographics (age, gender), location, behavior (purchase history, job role, media usage), interests (user activity, pages they like, etc.), and so much more.

Are you following what that means for you? Yup, you guessed it. You’ll have the ability to reach the right people in your local neighborhood with your ads—those interested in chiropractic treatment, while avoiding those who will scroll right past your offering faster than employees chowing down on free donuts at a Monday morning meeting.

But, it’s not just about reaching the right people. It’s also about getting those people to click on your ad and call, email, or whatever it is you want (and need) them to do to transform into a profitable patient.

How do you do that, you ask? With none other than a jaw-dropping offer (or JDO for short) in front of an effective Facebook ads for chiropractic leads funnel. So, let’s walk through what exactly it is you need to do to get those new patients rolling through the doors THIS WEEK.

A Jaw-Dropping Offer (JDO) For Chiropractic Lead Generation

We’re sharing all the secrets today to help you. One being, the secret “sauce” of your ad—the jaw-dropping offer (JDO). It’s that special something that’ll make the Facebook user stop in their scrolling tracks and go all googly-eyed over your ad, compelling them to click.

While that last paragraph probably got you spinning your wheels about the exact offer you could serve up to your ideal audience, hold up for just one minute. There are a few requirements that go along with creating your JDO.

It needs to be a narrowly targeted, irresistible sales offer that compels your people.
It also needs to be a product or service of perceived high value to offer for free (or at little cost).

So, let’s start with the first requirement. You need to determine who exactly it is you’re wanting to target. Now, with a chiropractic practice, there are many different audiences you can appeal to—exercise fanatics, athletes, seniors, pregnant women; you name it.

But, you must focus on one audience at a time and build an offer that’s exclusive to them.

In this case, we’ll focus on CrossFit enthusiasts—specifically women, ages 22-45, with interests in CrossFit and health.

With all the running, jumping, squatting, lunging, pushing, and pulling they do, they’re super tough on their bodies. For that reason, they’re flooding chiropractic practices all over the place, making them a prime target. They need that kind of care to be able to head back to the gym and do it all over again the next day.

Now that we’ve pinpointed our people, let’s move onto the second requirement: the offering. The most compelling and feasible service you can offer to this type of clientele is a free 15-minute massage.

Ultimately, a chiropractor must offer this service or have a massage therapist on staff—which seems to be the norm these days—for it to work. This offer, however, is going to allow the practice to get leads through the door, build trust with them, and double the odds of them returning time and time again.

Easy enough? Let’s keep rolling…

The Winning Facebook Ads for Chiropractic Leads Funnel You Need

To catch those leads, you need to set up a simple four-part funnel, which includes:

A well-targeted Facebook ad
A landing page (aka opt-in page)
A thank you page
And, a simple follow-up email sequence and text message

Consider it a mini-puzzle of sorts—without one part, you can’t complete it with much success. Now, let’s walk through each part of an effective chiropractic sales funnel to ensure you pass the process with flying colors.

The Facebook Ad

This is where you’ll put that JDO on full display for your audience to see (and get excited about). Remember, it doesn’t need to be lavish. And, you don’t need to write a novel for the copy. Your ultimate goal is to just get those clicks = LEADS.

And, the most effective ad type to do just that is Consideration, with the ideal objective being Traffic. That means you’re focused on sending people to a destination on or off of Facebook for lead generation.

Make sense? Great. Now that the ad objective is knocked out, next, let’s move onto the meat and potatoes—targeting. This is where the segment we discussed earlier (CrossFit enthusiasts who are women, ages 22-45, etc.) comes into play.

To begin attracting leads in your neighborhood with your free 15-minute massage offering, you’ll want to use the following targeting options:

Your city +25 miles (in this case, we used our local town. But, you’ll need to determine the radius based on where you live.)
Women ages 22-45
Purchases Fitness items (behavior)
Interested in CrossFit, CrossFit Training, Deadlift, and Powerlifting (interests)

Obviously, there are a slew of additional targeting options you can throw into the mix once you have a steady flow of leads coming in. These four targeting options, however, are the strongest to get you up, running, and using Facebook ads for chiropractic leads.

Once you have your targeting all setup, it’s time to build your ad creative! Again, it doesn’t need to be anything fancy.

It just needs to get them to take action and move onto the next step of the funnel. We’re just asking them to provide their contact information to opt-in to your email list and receive the special offer (aka JDO). It’s as simple as that.

After that point is when you can reach back out to them to schedule appointments and offer other services.

There are a few components in the ad example above you can copy (yes, we’re giving you permission!) to build a champion Facebook ad that brings you the leads you’ve been craving.

The Ad Headline—super simple. States the offer clearly and who it’s exclusive to.

The Main Ad Copy—pinpoints who this ad is for by using lingo a CrossFit enthusiast is familiar with (WOD) while stating that the chiropractic practice can help (give us 15 minutes and we’ll fix it).

The Ad Image—features CrossFitters in action, making it easier for the audience to relate to the ad (we recommend looking to stock.adobe.com for royalty-free stock images).

The Ad Description—again, states the offer clearly with a bit more information (who’s giving the 15-minute massage), while using more lingo associated with this audience.

The URL—is easy to read and is a custom domain. That’s important as you want to be sure to avoid extension URLs (ex. .clickfunnels). They’ll cost your ad more in the long run because they’re ranked poorly Web of Trust.

The Call-to-Action Button—by choosing to Learn More, you’re preparing the audience to get more information about the offer.

Once your audience clicks on the ad, they’ll be redirected to an opt-in page. This page is solely designed to get their name, email, and cell phone number, in exchange for the offer.

The Landing Page (Opt-In)

While it’s great and all if you have a website for the chiropractic practice to send the audience to, we recommend you set up a designated page for this offer. Taking them to your home page is a sure-fire way to get them to click somewhere else and not give you their information.

Check out the example above of a simple landing page you can mimic to collect leads with ease. And, let’s discuss the three reasons as to why this works so well:

The image and page text are consistent with the ad that led your target there. The image is essentially a woman stretching—something you’d see at a CrossFit gym. And, the page text simply reiterates the offer.
The target is being asked to provide very minimal information—name, email address, and phone number. Thus, steering clear from overwhelming the user and causing them to click away from the page. All before they fill out the form and claim the offer.
And, there’s scarcity. This is very important. In this example, we’re only offering this special to the first 10 appointments, getting the user to opt-in faster while pushing them into the office.

We’ve used this layout in dozens of different industries and it works perfectly every. single. time.

The Thank You Page

After the prospective patient enters their information on the landing page and clicks the “Get Your Free 15-Minute Session Now” button, they’re added to your email list and redirected to a Thank You page.

You can probably tell, right off the bat, it’s very similar to the opt-in page, with just a few changes.

It starts off explaining that an email is coming their way soon with instructions on how to schedule their free massage session—encouraging them to call the office and state the code (“CrossFit”) to redeem. The phone number on this page isn’t just any standard number. It’s actually a tracking number that forwards calls to the business in order to track the effectiveness of the campaign. You can set this up painlessly at CallRail.com.
Most importantly, at the end, we throw in a bonus stack with some added scarcity. It’s an additional freebie or special offer added to the original offer. But, it’s only given to the prospective patient if they contact the office to redeem within the next 10 minutes. Whowouldn’t want an extra 15 minutes added to their massage time?!

And, that completes the first three parts of our four-part winning Facebook ads for chiropractic leads funnel. Lastly, and the most important part of this process, comes the follow-up, helping seal the deal with leads who’ve opted-in.

The Follow-Up

We’ve said it before, and we’ll say it again. The degree to which you follow-up with those who’ve opted-in to receive your offer from your Facebook ads for chiropractic leads funnel can definitely make or break your campaign. You’ve got to remove any barriers that stand between them and actually going into the chiropractic office. And, make them feel more than just a number.

To help with that, you’ll need to send a series of two emails, as well as an SMS text message. What’s the reason for throwing a text message into the mix, you ask? It puts the tracking number in their hands, encouraging them to call right away—without hesitation.

As for the emails, the first email they should receive immediately needs to restate the same information from the Thank You page. Super simple.

And, the second email they should receive two days later needs to tell them the benefit of claiming the offer, while reminding them that it expires soon. (There’s that scarcity element again!)

So, how the heck do you go about setting all this up? SendGrid is your trusted sidekick (or any other autoresponder tool you prefer), helping you get your follow-up emails up and running.

And, that’ll wrap up the basic layout and flow of a chiropractic practice funnel using Facebook ads.

Now…

Give Your Facebook Ads for Chiropractic Leads A Go!

We’ve set you up for success, providing you with a ready-made four-part funnel to generate a steady flow of leads using Facebook ads. And, the best part? It’ll work no matter what stage of business you’re in.

Always remember, however, the key to crushing this whole Facebook ads for chiropractic leads funnel is to follow-up, follow-up, and follow-up. When you make it a priority, and you’re sincere and personable during the process, you’ll avoid letting leads slip right through your fingers.

Just keep that momentum going! Because, once you seal the deal, the job isn’t done. Relationship building is a process and new clients won’t ever forget how you continue to make them feel.

Hooked on the information we shared here today? And, looking to stay ahead of any changes and curve balls Facebook will, without a doubt, throw your way? Want someone else to do all the nitty-gritty details? That’s what we are here for! CLICK HERE TO CONTACT US TODAY to find out how we can work together to bring more people through your doors.

Have questions or something to share on this Facebook ads for chiropractic leads funnel? Drop us a messagebelow. And, be sure to share your results with us once you put this funnel to use!

WHY POSTING ON FACEBOOK MATTERS (AND HOW TO GET IT DONE IN 5 STEPS)

Jay Foster — Sat, 07 Jul 2018 12:37:02 +0000

Very few businesses are asking questions about why they need to use social media. The simple facts are, they need to use it, and they know they need to use it. But the big questions come from how to use social media and how to do it easily.

Not all social media platforms are created equal, and they shouldn’t all be treated equally. They each offer different audiences, algorithms, and ROI. When it comes down to the most bang for your buck, Facebook is where it’s at. No other platform can hold a candle to the consistency Facebook has shown over the last decade with engagement and growth.

So, let’s narrow down the question to:

Why does posting on Facebook matter?

For the past few years, Facebook has been at the top of the most used social media platforms. Even with a slight dip to second, behind YouTube this past year, it stands firm as a social media platform where businesses must have a presence. But just having a profile on Facebook is not enough, you need to be active and engaged, appropriately with your followers.

Customer Service Wins the Game

If you have a trustworthy Facebook presence and a “responds immediately” notation on your business page you are already winning over customers. If the average American is already spending 50 minutes on Facebook each day, they are going to resort to Facebook to solve their problems.

So while they’re scrolling through photos and videos, they can also message you with their questions, comments, and customer service needs. People can apply for jobs via Facebook, and book appointments on the same platform. Why would they want to go someplace else for that?

Facebook Works for You

When looking for a business, people are turning to Facebook. They either ask friends where to go or use Facebook’s search.

In 2014, Facebook drove 25% of the 31% of all social media referrals.

You can’t rely on any one thing to dominate your referral system, but you must be using Facebook posts for this. When talking conversion rates, Facebook has the highest among all social media platforms with 1.85%, so when choosing where to spend your social media marketing dollars, choose Facebook.

Reviews Drive More Reviews

Word of mouth has changed into reviews and recommendations. With Facebook’s new prompting of recommending places, you can’t afford not to be on the platform. When someone asks for a chiropractor or gym, you want your clients to be able to respond and tag your business in that answer.

Facebook is an easy place for people to leave their positive reviews, and it provides them with a platform to complain, loudly. With an active presence and the ability to respond to comments promptly, you’ll be able to build a solid reputation online.

5 Steps to Post on Facebook

Posting on Facebook is not overly complicated, but it can be time intensive. You’ll want to take a lot of things into consideration when drafting your posts, scheduling them, and adding images to them.

A Few Ground Rules

Facebook posts should not be the same as the posts you use on other platforms.

Facebook doesn’t like hashtags like Instagram and Twitter do. There are also rules regarding what needs to be posted using the “branded content tool.”

Keep in mind that only about 20% of your posts should be “selling” your product or service, the other 80% will be informational or entertaining. When developing your posting plan for Facebook, keep in mind this 80/20 practice.

Step 1: Know Your Audience

Do you know who looks at your Facebook profile? Is it who you want?

Let’s take a quick look at where you can find this information.

Start with going to your business profile and clicking on “Insights.” Here’s where you will see things like reach, likes, and engagement for each post.

In the Posts section, you can see when people who like your page are on Facebook; this will come in handy in the next step. The final tab on your Insights page is called “People.” This one shows you who is looking at your content.

From here you can see the gender, age, and location of those who like and your page. This helps you figure out how to produce content that will keep their interest and continue to grow your following.

Step 2: Develop a Plan

Now that you know who your audience is, it’s time to figure out the plan on how to target them with your posts.

Start by setting up an editorial calendar, which should list all the dates you want to post something. Start with a week, and continue to plan out a few weeks at a time to make the process easier. Include what you want to post and when, so you can keep track of everything.

Then make sure you allow yourself the time needed to schedule all of your posts for the week or month at one time. Scheduling in batches will save you tons of time in the future, which is why the ability to schedule in advance on Facebook is so exciting. Scheduling 2-3 posts a day on Facebook for a week at one time will take anywhere from 45 minutes to an hour.

Step 3: Find and Make Images

Images matter. Infographics are shared 3x more than any other content on social media. Your followers spend more time looking at the image you share than the wording you use. People follow directions with illustrations and text over 300% better than just words. Most important, Facebook images get 2.3x the engagement when they have a photo.

Now comes the harder part, creating content. Creating compelling images is one of the things that takes the longest about posting on Facebook. You cannot just find a photo online and share it as though it were your own. Time and effort go into creating a group of images for your brand.

Here are some of the things to consider when beginning to design your social media graphics.

1) Design with Grids – keeping in mind the Rule of Thirds – that your important information should lie within the intersections of the lines of a tic-tac-toe board on your image

2) Choose a Good Filter – filters help keep all your photos looking consistent, even when you don’t take them all

3) Select your Color Palette – there is nothing worse than seeing two images with different shades of orange from the same company – deciding upon your colors and writing them down will help eliminate this eyesore

4) Choose Fonts – mixing fonts can be a strategic move to draw the viewer’s eye to certain words, but too many fonts make things confusing – select two to three fonts to keep things streamlined and consistent

Several free programs will allow you to make and build images for your social media. Make sure you set aside enough time to create a good amount of these before beginning your scheduling.

Step 4: Decide on Words

When it comes to drafting copy for the body of your posts, you may be surprised to learn that less is more. Facebook posts that have from 40 to 80 characters get the most engagement.

That means that the previous sentence is just right, but this one just became too long.

Some of the most highly shared Facebook posts are not very wordy. Let’s face it; people don’t want to spend time reading everything, they want to scan and come back later.

You should also remember that while hashtags have their place, it’s not on Facebook. Don’t use them here, just don’t.

With your 40-80 characters, consider carefully what you want to say. Just a few words paired with a powerful image can do much more than a long paragraph. Trust me.

Step 5: Schedule the Post

Choosing the time to schedule your posts to post on Facebook can be one of the hardest decisions. Multiple studies have shown that the best time to post is around 9 am and between 1 and 3 pm. The best days are Thursdays through Sundays. As an added note, studies show posting at 1 pm will show an increase in shares while posting at 3 pm will get an increase in “likes” but it really depends on your audience.

After a few weeks of doing this, check your Facebook analytics and see how the data stacks up against these predictions. Make changes when necessary.

Facebook posts on your business page can cause your business to skyrocket. But it takes time, and if you don’t have enough time to do this effectively, we have another option. We can do it for you!

Contact us using the form below and we’ll be happy to make sure your Facebook page gets engaging posts with gorgeous images (including your logo) posted twice a day, every day.